1-844-33-STORE

info@storageauthority.com

News Room


Jan 2, 2020 Press Release: Storage Authority is Growing Again

 

unnamed-11 Storage Authority Monmouth Rd NJ

Storage Authority opened a new franchisee owned self-storage facility on December 15, 2019.  Storage Authority Monmouth Rd is located in Millstone, New Jersey. www.StorageAuthorityMonmouthRd.com  Upon total build out it will be 83,375 SF.  This is Storage Authority’s 5th open facility. They presently have open facilities in CT, FL, NJ & TX.

 

#5 4 paws rendering copy

Storage Authority Land O’ Lakes, FL

Storage Authority’s 6th facility is under construction in Land O’ Lakes, Fl and will open this summer.  This will be their second FL facility.

On December 20th Storage Authority awarded its 5th Florida Franchise. Storage Authority is positioned to award a new franchise every month in 2020.

1 office

Storage Authority Mulberry Office

Storage Authority Walters Rd, Houston, Texas, and Storage Authority Mulberry FL which both opened late April of 2019, have rented over 550 units and each location is preparing to start phase 2 in the first quarter of 2020.

Houston 4Front view

Storage Authority Walters Rd, Houston TX

Presently Storage Authority franchisees are looking for land in the Northport FL, Davenport Fl, Houston TX, Tampa FL, San Diego, CA, Philadelphia PA, and several other areas.

Storage authority is the only traditional self-storage franchise in the US. They are based in Sarasota FL and have franchisees from coast to coast. Storage Authority is uniquely positioned to help busy professional own self storage, the number one real estate investment in the US, while they continue their careers. Check out our Storage Authority Photo Gallery to see our development in action.

If you would like to get additional information on becoming a franchisee please call Marc Goodin at 860-830-6764 or provide us your email here:

storageauthorityfranchise.com/opportunity1/

 

 

 

 

 

 

December 2019-Top Training Tips and New Facility Photos!

  News You Can Use
Dec. 2019

Issue # 31

Storage Authority® News

Garrett just finished the first training for the new Storage Authority Monmouth Rd New Jersey facility crew and Marc trained new mangers at our 2 Connecticut locations.  Here are some of the training tips you can use:

Marc’s lessons from recent Training at two facilities in CT

One facility had tons of notes, stickies and various info on the manager’s verticle side of the desk wall to help staff find or remember often used info and the other had none.  The best is somewhere in between.  I suggest 2 front desk lists to make it easy for the new staff members and the weekend staff.  One is simply the company contact info: Address, phone, website, email along with directions.  Plus the company staff including names, emails and phone numbers.  The second one has often used info like: Retrieve phone message codes, Front gate systems codes (in case it gets turned off by accident) followed by the top several vendors.


 Is your candy bowl full?

A second item I noticed is we did not have a complete list of company info, site info, and vendors list.  A good complete list will save you lots of time over a year.  It should be updated regularly.  Don’t forget things like your router name and codes, Your IP address, codes, and info to complete your credit card, merchant services scans and PCI compliance surveys, all your product vendors’ websites and codes like Home Depot, Amazon, Staples.  All your maintenance vendors contact info like electricians, plumbers, IT support, landscape services, snow removal, trash removal, etc.

You should even include a list of vendors you recommend for your renters like movers and truck rentals.  Remember any you recommend must be of the highest quality as their work reflects on you.

Lastly, we spent a lot of time cleaning and reorganizing since we had new managers.  One key in this ongoing process is having complete manuals as without them it would take several months and owners simply do not have the time.

While Sitelink has great training and live support it still takes practice and repetition before you remember new options.  To make it easier we provide a long list of Sitelink quick tips to help the new staff members.  A couple of my favorite quick tips Garrett had to show me were:

1) How to quickly jump out of a rental in progress, take a quick payment and return to the rental in progress.
2) How to make various corrections after I messed up a rental
3)How to make units unavailable and or need service.
4) How to change an existing customer monthly due date and how to take a payment for moving the due date ahead.

Garretts Lessons from recent training for Storage Authority Monmouth Rd.

Training with the team (Jessica & Shane) 

1.) Practice makes perfect, the best thing you can do is work through as many mock move-ins as time will allow before your doors open.
2.) Complete the documents from A-Z just like you would a true rental in the e-sign portal with every mock move-in.
3.) Have your site tour and show units down to the point where you know what features and benefits you are going to mention at certain points of the tour.
4.) Assume every sale, getting back to the office, I just need your driver’s license and debit card to get started.
5.) Automate auto-pay, as you swipe the debit card in on move-in screen so the last four of the card appear on the lease, confirm with customer the card will be processed on X date (Move-in date) of every month.  If there is any push back they are welcome to come in/call in another card or pay cash or check. Let the customer know it is expensive and inconvenient to be late in self-storage don’t forget to point to the late fee schedule and “No Late Fee Guarantee Sign”.

_____________________________________

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, obtaining approvals, financing and building a premier self-storage facility.

Learn more at www.StorageAuhorityFranchise.com 
Or email or call Garrett Byrd
Garrett@StorageAuthority.com or Direct 941-928-1354

Here are a few pictures of the new Storage Authority Monmouth Rd facility

Do You Have a Self Storage Question?

We would be happy to answer them.
For development questions email marc@StorageAuthority.com
For operations and marketing questions email garrett@StorageAuthority.com

Storage Authority Vendor Updates

It may be hard to find the best site in your location to build a self-storage facility.  But it’s not as hard as you think to get the data you need to determine if any given site is worthy of further investigation  Now on line you can quickly get the basics in just minutes.

Radius has just made things easier for you with their Updated Compass Report for the property. The neat thing is you can see an example of one so you know what you are getting for your money. And it’s cheap! Check it out:
https://radius.unionrealtime.com?fp_ref=marc30

Once you have your Radius Compass report in hand we are available to help you understand the report and answer your questions free of charge.

 Things we love to do besides self-storage.
GP loves to cook!  So it was a tragedy when we were on the road training new managers for the month of November and had to eat out almost every night.

The second we got home she jumped right into preparing our favorite food for the holidays!  27 Pate pies, 12 blueberry, and strawberry pies,

We need 3 freezers to ensure we are all set year-round. Imagine 3 freezers of homemade cooking: 12 dozen lobsters, 50 lbs of clams, 50 pies, Shrimp off the boat, local scallops and so much more!

Sushi at home is one of my favorites!

In case you did not figure it out – the beans and raisin bread on the woodstove, at the camp is my idea of cooking.

What would you love to do if you had the time and money?

What would you do with more time & money?

Ghislaine loves to cook!  When she cooks she goes all out!


What’s holding you back?  You can do it!  You deserve it!

____________________________________________________

          ARE YOU READY?

Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room
Shark Tank vs Storage AuthorityMore big box retailers closing – Think Self Storage Conversions!
How to Develop Your First Self-Storage With Only $500K Cash Equity and Make an Extra Six-Figure Income.

Recent Storage Authority News Letters

October 2019 -The Best Way to Learn About Self Storage!

September 2019 – Should I use an SBA loan for my new Self Storage construction project?

August 2019 – Self Storage – Where is the best place to build?

Storage Authority Article of the Month 

A recent article from inside self-storage: 

The Pros and Cons of Self-Storage Franchising: Is It the Right Path for You?

Ready to get ahead with the two best number one Self Storage Development and Marketing books?

Check out www.SelfStorageMarketing101.com

Share
Tweet
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Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.

Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com  
1-941-928-1354

Garrett Byrd
Storage Authority
Vice President of Franchise Development

The Pros and Cons of Self-Storage Franchising: Is It the Right Path for You?

A great article on The Pros and Cons of Self-Storage Franchising recently posted on  Inside Self Storage  this site is the best resource for our self-storage industry if you haven’t already been receiving their monthly magazine be sure to sign up now, information enhances everything!  SUBSCRIPTION INFORMATION:

 

Market conditions have made franchising a viable model for self-storage owners and investors. Explore the pros and cons to see if being a franchisee is the right choice for you.

Marc Goodin | Dec 17, 2019

For the direct link to the article click here or continue reading below.

An owner or investor looking to get into the self-storage business or expand his portfolio has a few options: build a project, buy an existing facility, or join an investment group that does one or the other. Now, there’s yet another choice on the table: franchising.

Franchising combines the expertise of a franchisor with the resources and entrepreneurial drive of a business owner to form a mutually beneficial relationship. The model provides an economic opportunity for each party based on talent, initiative, and dedication. Typically, a self-storage franchisee will own 100 percent of his business and run it under a licensing agreement. In this arrangement, you’re in business for yourself, not by yourself.

Franchising began more than 40 years ago with companies like Holiday Inn and McDonald’s, which enabled owners to build businesses quickly because they didn’t have to reinvent the wheel. It didn’t take long for many would-be owners to see that economy of scale, support systems, branding, training, and increased profit could all be obtained by owning a franchise.

By far, franchising is among the most successful business models used by entrepreneurs. Many people’s lives and fortunes have been changed for the better because of it. Today, there are nearly 1 million franchises in the U.S. This number grows every year, as more individuals seek business-ownership benefits that aren’t as easily obtained by starting their own ventures.

Franchising and Self-Storage

Franchising is a relatively new concept in self-storage. Twenty years ago, the need for industry franchises wasn’t as great because the competition was limited. Now, there’s a demand for ways to enter the field.

While self-storage is still one of the greatest businesses on the planet, it has many minefields and traps that must be avoided, on both the development and operational sides. A few simple mistakes can cost you hundreds of thousands of dollars. This has made franchising much more attractive.

Until recently, struggling owners had few places to get support. They could always sell, of course, or turn over their facilities to a third-party management company. Outside management is certainly an option for independent owners who are willing to accept a smaller share of profit and don’t wish to be involved in the day-to-day operation. Franchising, however, is a great alternative for those who want to actively run their business. Let’s look at the pros and cons of this alternative.

Franchise Pros

It’s easier to get financing. Lenders prefer to extend money to franchise operations vs. independents who have never previously built or owned self-storage. With a franchise, you even still qualify for loans under the Small Business Administration.

It provides essential infrastructure. An owner who partners with a successful franchisor has a higher likelihood of success than someone starting a business from scratch. In fact, there are many benefits to sharing strategies and solutions with a network of franchisees rather than stumbling down the path alone.

On the development side, a franchisor is an experienced partner that assists with the land search, design, construction, and lease-up. Not only can this save you from costly building mistakes, it typically reduces development time.

On the operations side, some owners simply aren’t equipped with the sales, marketing, customer service, and other necessary experience to make the business work. Many can’t keep up with ever-changing technology. A franchisor can provide operational systems to capture high market share at premium rates as well as a scalable platform capable of competing with and surpassing the competition.

It provides valuable mentorship. It’s difficult to beat the combination of a franchisor’s systems, platforms and knowledge and an owner’s excitement and commitment. The relationship offers the owner several layers of mentorship.

A good franchisor will provide written, step-by-step development and operational manuals, guidelines, checklists and, most important, regular communication and guidance to save you time and money. It should also help ensure your facility is equipped with the high-touch, high-tech feeling savvy renters require. Having an experienced franchisor on your team who’s designed, built, owned and managed multiple facilities can make a substantial difference. Imagine having experts, who’ve gained their experiences in the trenches, ready to personally help you succeed.

It offers a quicker rate of success. It’s natural to want to pit franchise fees against the value such an agreement provides. The bottom line is a franchisor should be able to help you earn profit you couldn’t make on your own as well as reduce risk, save time and make life more enjoyable. A franchisee with a high-end sales and marketing platform can typically set rental rates 10 percent higher than what most startups could command on their own. This should more than offset the cost fees.

Not only should you be able to charge higher rates with the help of a franchisor’s experience and guidance, but you should also be able to rent more units. It takes less than 20 extra units per year to pay a franchisor’s services a second time. Before you complete your first month of operation, you should be able to generate more than enough additional revenue to negate franchise costs, and it should only get better moving forward.

Franchise Cons

It requires a full buy-in. For your franchise to work, you must be willing to buy into someone else’s system—completely. If you believe only your way is the right way, then franchising isn’t for you. Ask yourself whether you feel the fees are well-justified and you’re willing to take guidance from others. If not, don’t become a franchisee.

You must actively participate. If you don’t want to have any part in managing a self-storage facility, then owning a franchise isn’t for you. Instead, hire a third-party management company.

It must be a good fit. Every franchisor has a business philosophy that may or may not match your own. While one model may be based on something very basic and inexpensive like a Motel 6, another may push for unparalleled service, sales and marketing like The Ritz-Carlton. It’s important to gauge whether you and a potential franchisor are a good match.

It takes commitment. Franchising isn’t for owners who plan to sell their facility upon obtaining a Certificate of Occupancy or shortly thereafter because franchises typically have a multi-year term. Make sure you’re aware of any early-exit policy.

When considering a self-storage franchise, consider what you envision for your operation. How much involvement and say-so do you wish to have? The best way to figure out the right path for you is to dig in and research. Franchising is a viable model in today’s market conditions. If you’re ready to take the plunge and have confirmed you’re a good fit for this model, get ready to be empowered for success!

Marc Goodin is president of Storage Authority LLC, a self-storage franchise, and the owner of three self-storage facilities that he personally designed, built and manages. He’s been helping others in the industry for more than 25 years. To reach him, call 860.830.6764, e-mail marc@storageauthority.com, visit www.storageauthorityfranchise.com. You can also purchase his books on facility development and marketing in the Inside Self-Storage Store.

October 2019 -The Best Way to Learn About Self Storage!

 News You Can Use
October 2019

Issue # 30 – 30 Links to learn about self-storage 

Storage Authority® News

You won’t want to miss this one.  Free 3-day self-storage summit with over 25 self-storage experts ready to help make your self-storage business a success!  Our own Marc Goodin will be sharing easy to implement marketing and sale ideas that will make you more profits day after day.

Sign up here: https://www.theselfstoragesummit.com/membership-areafb2jf20n?affiliate_id=1970872

Keep your eyes on the lookout for our latest article to be printed by Inside Self Storage: Self Storage Franchising, the Facts, The Pros, and The Cons  by Marc Goodin  In the meantime type Marc Goodin in their search bar and read one of the great articles he has written

Don’t forget Storage Authority will be at The Great American Franchise Expo in Tampa, FL, October 26 & 27.  Come by and say hello at booth 216! 

_____________________________________

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, obtaining approvals, financing and building a premier self-storage facility.

Learn more at www.StorageAuhorityFranchise.com 
Or email or call Garrett Byrd
Garrett@StorageAuthority.com or Direct 941-928-1354

What is the best way to start learning more about Self Storage and Storage Authority?

Do a lot of reading!
Here are the reading links you need! 

Our Website:

       www.StorageAuthorityFranchise.com

Storage Authority FAQ

Storage Authority Development Services

About the Storage Authority Team

Storage Authority Blog

Testimonials

Franchise Application – Apply Now

Sample Articles & Books by Storage Authority CEO Marc Goodin

Inside Self Storage Articles

ISS – Owners Guide to building a Self-storage Project: Your Responsibilities

ISS – A Checklist for Self Storage Development Success.

ISS – Creating a Napkin Sketch Self Storage Layout: Understanding Basic Facility Design

ISS – How to Perform a Mini Demand Study on a Potential Self Storage Site.

ISS – Building It Isn’t Enough! Understanding the Value of a Self Storage Feasibility Study

ISS – 25 Design and Construction Mistakes Self Storage Owners and Developers Should Avoid.

ISS – Self Storage Planning and Zoning: A Facility Owner’s Guide to Getting Project Approval.

ISS – 5 Unforeseen Disasters That Could Affect Your Self Storage Development Project

ISS – Customer-Centric Sales Techniques for Self Storage Managers.

ISS – The “Million Dollar” Self Storage Counter: Tips to Amp Up Service and Generate More Revenue

ISS – Slide Show: Elevating Your Self Storage Service From Average to Astonishing

LinkedIn Articles 

LI – 3 Tips On Financing Your First Self Storage Project

LI – How to Make a Million Dollars a Year in Self Storage

LI – Are You Planting Enough Acorns

LI – Self-storage Franchising Works!

LI – Steps to Owning a Storage Authority Franchise

Storage Authority Blog Articles

SA Newsletter – How to Determine If You’re Ready to Develop Your First Self Storage.

Interview with a Franchise Owner

3 Million in Your Pocket for Being a Self Storage Expert

Sample Self Storage Development budget and Proforma

Chapter 11 Self Storage Construction

Three Big Myths About Rental Rates

Radius Plus Articles

RP – How to Develop Your 60,000 SF Facility with $500K Cash Equity

Self Storage Books by Marc Goodin

Your Self Storage: Planning – Site Selection – Design – Build   by Marc Goodin

CRUSH your COMPETITION 101 Self Storage Marketing Tips For the Fastest Way To Huge Profits
by Marc Goodin

Do You Have a Self Storage Question?
We would be happy to answer them.
For development questions email marc@StorageAuthority.com
For operations and marketing questions email garrett@StorageAuthority.com

Storage Authority Vendor Updates

We are so excited about our new partnership with FranConnect. It is an incredible platform that makes it much easier for us to better communicate with and serve our franchise owners.  It will provide easy access to the multiple Storage Authority manuals, newsletters, videos, online training and much more.  
Things we love to do besides self-storage.

We just finished season two of building our cabin on the river.  It had been hard work for GP but I can say without a doubt it has been it has been an extremely fun adventure and now we have a unique cabin in the woods we will enjoy forever.

When I say we I mean my wife GP and her brother. I got the privilege of doing the patio/fire pit and the landscaping. They worked 3 months last year and just finished up 2 months this year.  A couple of things left for next year but ready to use now! Good things come to those who plan and work hard.

What would you love to do if you had the time and money?

What would you do with more time & money?


What’s holding you back?  You can do it!  You deserve it!

“Whatever the mind of man can conceive and believe, it can achieve.”
Napoleon Hill

____________________________________________________

          ARE YOU READY?

Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

More big box retailers closing – Think Self Storage Conversions!

The Storage Authority Marketing & Sales Advantage for Higher Profits!

Recent Storage Authority News Letters

September 2019 – Should I use an SBA loan for my new Self Storage construction project?

August 2019 – Self Storage – Where is the best place to build?

July 2019-How to get started in Self Storage – The Real Deal!

                             Storage Authority Video of the Month

 Grocery Store to Self Storage Conversion

Ready to get ahead with the two best number one Self Storage Development and Marketing books?

Check out www.SelfStorageMarketing101.com

Share
Tweet
Forward
Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com  
1-941-928-1354

Garrett Byrd
Storage Authority
Vice President of Franchise Development

September 2019 – Should I use an SBA loan for my new Self Storage construction project?

 

 

 News You Can Use
September 2019

Issue #  28

Storage Authority® News

Welcome, and congratulations to Frank and Mercedes, brand new franchise owners from FL.  This is our fourth Florida location.

Mulberry Florida is open STORAGE AUTHORITY MULBERRY FLORIDA

Land O’ Lakes, FL site plans are approved and construction is imminent.

New Franchise owner Betty K of Northport FL just put in her first land offer.

Storage Authority will be at The Great American Franchise Expo in Tampa, FL, October 26 & 27.  Come by and say hello at booth 216!

Here are a couple of photos of our Storage Authority Monmouth Rd, NJ facility slated to open around the end of October.

A nice brick facade and huge office windows are going to provide a wonderful street view to attract tenants!

You could be next!.
We have the road map ready to go for you.

_____________________________________
As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, obtaining approvals, financing and building a premier self-storage facility.

Learn more at www.StorageAuhorityFranchise.com 
Or email or call Garrett Byrd
Garrett@StorageAuthority.com or Direct 941-928-1354

Should I use an SBA loan for my new Self Storage construction project?

It depends, but if you do not have the 25 to 35 percent cash equity to go toward the project (down payment) that most traditional lenders require there may be limited other options. SBA lenders typically require 10 – 15% cash equity and can loan up to $5,000,000 for an SBA 7a loan

For a single-story 2 phase project, you can often get your facility built with $500K equity +_. vs over $1.5 MM equity investment required for many traditional lenders

If I have the equity required by a for a typical bank loan should I consider an SBA loan?
You still may want to consider an SBA loan for a couple of reasons as follows:

1) SBA loans allow you to borrow soft costs and carrying costs which many traditional lenders do not.  So even if you have the equity for the loan you will need additional funds for design, soft costs and carrying costs until the facility breaks even if you go with a traditional loan.

2) Most commercial loans are typically for either 5 or 10 years. SBA loans can be up to 25 years allowing you to lock in the current low-interest rates.

3) If you may need your funds for other reasons, the reduced SBA equity requirements will allow you to keep more of your cash equity.

If I get an SBA loan can I use a management company to operate my facility?
Generally, SBA loans are for owner-operated facilities.  To ensure this is the case the SBA has recently made several new requirements for Self Storage SBA loans.  One major one that restricts some management companies (and the value of having a management company) is that owners must be responsible for the facility employees.

Inside Self Storage put out a great article last year highlighting How Recent Changes to SBA Loan Requirements May Affect Self-Storage Borrowers Under the new rules, SBA borrowers must:

  • Approve the annual operating budget
  • Approve any capital expenditures or operating expenses over a significant dollar threshold
  • Have control over the bank accounts
  • Have oversight over the employees operating the business (who must be employees of the applicant business)

The last clause is italicized because it’s the most subtle and important point for self-storage owners using third-party managers. When the SBA says staff must be employees of the applicant business, it’s referring to the borrower. In other words, facility staff cannot be employees of the management company.

Storage Authority Franchise owners do qualify for SBA loans.  Storage Authority is listed on the SBA Registry.

Are all SBA lenders the same?
No!  Just like all lenders are not the same.  SBA  preferred lenders do not have to submit the SBA loan for an SBA review and approval. When a non-preferred lender has to send a loan into the SBA for approval it can take extra time and even lead to changes to the terms of the loan.

While certain items are required for SBA loans every SBA lender does have a lot of terms that they determine and can be flexible on.  That is why it is good to work with a preferred SBA lender that understands self-storage loans and your team.

Do You Have a Self Storage Question?
We would be happy to answer them.
For development questions email marc@StorageAuthority.com
For operations and marketing questions email garrett@StorageAuthority.com

Storage Authority Vendor Updates

We chose Open Tech Alliance for our security and gates systems, call center, online auction partner, kiosks because they integrate with each other and our Sitelink Management software.

But it did not take us long to appreciate how they are regularly improving and adding to their products and services.  Their latest integration with Davnici Locks is going to save our managers a lot of time and headaches with delinquent tenants.   And soon I believe they will make after hour rentals so much easier and much cheaper considering a Davinci Lock is $10 and an individual door lock system is closer to $200 a unit.

See the full press release here: 
OpenTech Adds Overlock Solution to INSOMNIACTMCIA Access Control

          If you are not signed up for the ISS weekly newsletter do it now so you don’t miss out. Sign up  HERE

Things we love to do besides self-storage.
We love a good sunset.  We are very fortunate we get to follow the sun.

Picture 1 – Lido Beach FL – No better place in the wintertime
Picture 2 – Boating sunset on Coventry Lake ( Coventry CT)
Picture 3 – Sunrise on GP’s brothers Lobster boat. Way to early to get up!
Picture 4 – The view from our summer camping in Caraquet, NB, Canada
Picture 5 -We love the beach so much we got married on the beach!

What would you do with more time & money?

       What’s holding you back?  You can do it!  You deserve it!

“Half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Steve Jobs

____________________________________________________

          ARE YOU READY?

Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Booming 2019 Summer for Storage Authority Franchise Owners

Self Storage Franchising Works!!

Recent Storage Authority News Letters
August 2019 – Self Storage – Where is the best place to build?

July 2019-How to get started in Self Storage – The Real Deal!

June 2019-Important things your team/vendors will not always tell you!

Storage Authority Video of the Month

Storage Authority Demonstrates Alexa Gate Control

Ready to get ahead with the two best number one Self Storage Development and Marketing books?

Check out www.SelfStorageMarketing101.com

 

Share
Tweet
Forward
Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.

Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com  
1-941-928-1354

Garrett Byrd
Storage Authority
Vice President of Franchise Development

 

August 2019 – Self Storage – Where is the best place to build?

 

 

Storage Authority® News

We now are coast to coast!  Welcome and congratulations to Armani & Vanessa, new franchise owners from San Diego, CA.
In case you missed our updated Storage Authority photo gallery don’t forget to check it our here.
It all starts with a decision.  The rest is easy.
We have the road map ready to go for you.
_____________________________________
As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, obtaining approvals, financing and building a premier self-storage facility.
Learn more at www.StorageAuhorityFranchise.com 
Or email or call Garrett Byrd
Garrett@StorageAuthority.com or Direct 941-928-1354

Where is the best place to build?

We get this question a lot.  The best place for most people to build is right in their own back yard, often around the corner and always less than an hour from home.  The grass always seems greener on the other side of the fence but there is no magical location.  Anyone you talk to from any major city will tell you they see new self-storage being built.  Self-storage is like no other business in the fact it is a very local nitch business.  Often 85% of the renters come from within three miles of the facility
But if you had to choose, in general, I would rather choose an area where the population is expanding as an increasing population can correct a poor decision.
And now with Google and programs like Radius Plus it is much easier to see gaps in the market and areas with too much self-storage.  Here is how you can do your own Mini Demand Study.
How do I know if my market is overbuilt?
Again given that  1-3 mile business self-storage is a very local nitch business  “Overbuilt” can be a very generalization of a given city.  While Houston and Dallas have much more self-storage than many other cities and as such could be considered overbuilt.  But as we have experienced with newly opened Storage Authority Walters Rd in Houston TX there are still opportunities in Houston, it just takes longer to find the land.
Now there are several online services that provide the demographics and existing square footage of self-storage, that tells us the existing square foot of self-storage per person for a given radius.  So we can check out a specific address or move a 3-mile radius map around and see where more demand is needed.  Many experts like to locate areas where the existing sf of self-storage, including your project and pipeline project, is at or lower than the national average of 7 to 8 sf of self-storage per person in 3 miles.  Need a Feasibility contact Bob Copper a self-storage feasibility expert from Self Storage 101

 

How is Storage Authority
Better than Shark Tank?

Glad you asked!
To get on Shark tank and make a deal you have to get lucky – not so with Storage Authority.
At Shark Tank not only do you have to think of a great business you have to prove it works.  Self Storage has already been proven to be the best real estate business for many people.
At Shark Tank, you get smart business people to help you but they may not even know your business.  At Storage Authority you get experts in business and Self Storage to help you.
If you get an investor at Shark Tank you are lucky if you get to talk to them once a month.  At Storage Authority we are ready to help you every day.
Get the whole story here:  Shark Tank vs Storage Authority

Do You Have Self Storage Questions?

We would be happy to answer them.
For development questions email marc@StorageAuthority.com
For operations and marketing questions email garrett@StorageAuthority.com

Storage Authority Vendor Updates

We are in discussions with a very large international Real Estate firm to help Franchisees find locations to build.  What makes this a good fit is the firm has many US locations so they have boots on the ground in many locations.  We should have details and have them working with us in the next couple of weeks – will keep you posted.
We are having great success with vendor partner Review Tracker to help us to get leads and respond to leads.  Did you know that 25% of your website SEO is from reviews on your website Plus we are hearing directly from customers they chose our locations because of the great reviews?
Things we love to do besides self-storage.
I am all for hiring experts but if I have the time I love to do outside projects.  Our latest do it your self project is our patio and fire pit at our Rivers Edge Cottage. it was a good 7-day project that I took 2 months to complete.  Not in a rush since my wife GP and Her brother will be completing the inside in the next couple of months.
Picture 1 – Existing sloped landed with an old broken concrete pad.
Picture 2 – Gravel delivered to make a level pad
Picture 3 – Had to build a short retaining wall due to the slope of the land.
Picture 4 – All level and compacted and ready for base and pavers.
Picture 5 – Pavers in except for some that need cutting. Fire Pit next!
What would you do with more time & money?


What’s holding you back?  You can do it!  You deserve it!

“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” – Conrad Hilton, Founder, Hilton Hotels
____________________________________________________

          ARE YOU READY?

Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

 

Shark Tank vs Storage Authority

Storage Authority Video of the Month

Storage Authority Gate Entry Hands-Free Access

Ready to get ahead with the two best number one Self Storage Development and Marketing books?

Check out www.SelfStorageMarketing101.com

 

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Storage Authority
677 N Washington Blvd.
Sarasota FL 34236
www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354
Garrett Byrd
Storage Authority
Vice President of Franchise Development

Shark Tank vs Storage Authority

By Marc Goodin

Who doesn’t like to watch Shark Tank?  They are on their 10thseason so the intrigue and magic continues.  Every once in a while, we watch it with company, and I hear the same thing: We need to come up and idea for Shark Tank.  If only it was that easy.  Your odds of success and the lifestyle you want are much more obtainable with a Storage Authority Franchise than making a deal with the Sharks.

Most people do not realize how brutal it is to make a Shark Tank Presentation.  After spending years of your time and your hard-earned money on your business, you enter a room full of Sharks and typically have your hopes and dreams slammed to the ground.  When you enter the Tank, you have to be silent for 30 sections before you can even talk – pure intimidation staring down by the Sharks. And after your presentation, you are whisked you off to see a psychiatrist to make sure you can handle the Shark’s rejection.   No need to meet with a psychiatrist with Storage Authority.
Screen Shot 2019-08-05 at 8.47.43 PM

vs

StorageAuthority_Horz_logo

Many businesses start and fail long before they would have a shot at shot Shark Tank.  And then even if you are lucky enough to make it on Shark Tank and make a deal, in most cases you will never become a multimillionaire. So, the big difference between Shark Tank and Storage Authority is you can put tons and tons of effort and money into your business and a Shark Tank deal will still be a very long shot.  A Storage Authority Franchise can make you a multi-millionaire and you don’t have to hope for a deal.  It is much easier and more probable to become a self-storage millionaire than a Shark Tank millionaire.  And I know for a fact every year many more people become a millionaire from self storage than from Shark Tank deals.

At Shark Tank you have to find your own idea and learn your craft vs a Storage Authority Franchise where we have a proven business, financial model and provide the systems and experience to make it successful.

At Shark Tank you first have to get is an interview and then only 0.10 percent for the 100,000 people interviewed a year get on the show. Then most on-air deals don’t actually go through.  With Storage Authority there are a couple of qualifying factors to make sure you will be successful, and they are outline on our website and first call with you so can confirm you understand the requirements before you even apply or request more info.

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Did you ever notice how the Sharks want you to quit your job and work full time at the business if they are going to invest in your business?  With a Storage Authority Franchise, you can keep your job and make a great six-figure income from your manager driven self-storage business.  Who can afford to or wants to quit a good job to go work 24/7 for half pay or no pay to see if new “Shark Tank business” will work out?

At Storage Authority we don’t have producers who provide us with inside or personal information via secret earpieces to make the show more interesting.  We just want to get to know you and confirm we are a good fit.  It is important to confirm you are on board with our high-end Ritz marketing vs trying to be the Wal Mart (the lowest price) of self-storage.

Can you believe Kevin O’leary spends $1000a day on food and expects his employees to work on vacation?  The reason most people buy a Storage Authority Franchise is to retire early and work less not more. I don’t spend nearly as much money on food as Kevin does and would not want to be on the road 5 days a week for work like he is. But I do love helping others become successful in self-storage.  You can learn more about my self-storage story here.

Now if you are going to go on Shark Tank or in fact make any business pitch here are 10 things you should know:

https://www.businessinsider.com/what-all-shark-tank-entrepreneurs-must-know-2015-3

Shark Tank certainly makes for good TV but is not a realistic plan to become rich or a good retirement plan. Now that we have established the odds of even getting on Shark Tank, never mind making a good deal, are slim to none,  it is time to stop dreaming of possible Shark Tank business deal and check out Storage Authority Franchise.

July 2019-How to get started in Self Storage – The Real Deal!

 

 

July 2019 Newsletter

Storage Authority® News

Congratulations to our newest Storage Authority franchisee owner Betty K of Florida. She just signed on board last week and has already hit the pavement running.   Betty is already doing recon and reviewing land parcels. In the next couple of weeks, she is meeting with Civil Engineers, Contractors, and Architects so her team will be in place when she makes an offer!

Betty K IMG_1332

It all starts with a decision.  The rest is easy.
We have the road map ready to go for you
_____________________________________
As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, obtaining approvals, financing and building a premier self-storage facility.
Learn more at www.StorageAuhorityFranchise.com 
Or email or call Garrett Byrd (Garrett@StorageAuthority.comor Direct 941-928-1354)
How to get started in Self Storage – the real deal. 
Many of you are not ready to hear this but I know some are because they are purchasing Storage Authority Franchises.  Getting started it is not about a better understanding of self-storage.  Self-storage is a great opportunity that can provide an incredible lifestyle for you and your family.  It is about is it right for you.
Getting started in self Self-storage is not right for you if:
1) Your life is good and you do not have a reason to do more.
2) You do not have the cash capital ($450,000 min.) to get a bank loan
3) You are not part of the 3% out there ready to own their own business.  Let’s face it the majority of the population is risk-averse, just wants to relax after 5 and are not ready for the responsibilities of owning a business.
You can make a living 9 – 5 but fortunes are made after 5.
If one of the 3 items above have not stopped you it is a simple question.  Is there a big enough reason for you do more?   Have you written your reasons down on paper and put a time frame on it?

If you have written your reasons why there is just one more step:  Jump!  You can do it!

Storage Authority Vendor Updates
At Storage Authority we continue to increase our list of well-qualified self-storage Architects and Contractors.  If you need a reference we would be happy to help out.
We suggest new Franchise owners start by looking for land less than 45 minutes from their own home.  With the addition to the travel time overlay to the RadiusPlus program, we can see both the travel times and existing facility information on one map.  This makes looking for land easier.
With over 1.7 Billion square feet of self-storage, you can not afford to guestimate the feasibility of your site.  Radius should be your first step to check out the numbers.
Things we love to do besides self-storage.
GP and I love to visit with the grandkids!  Our motto is:  “Something to do, Someone to love and Something to look forward to makes for the perfect life.
What would you do with more time & money?


Whats holding you back?  You Can do it!  You deserve it!

____________________________________________________

          ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!
“Once in a while it really hits people that they don’t have to experience the world in the way they have been told.” — Alan Keightley.
This is the realization that fuels most people to follow their dreams relentlessly. Staying complacent never led anybody to greatness.

Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Booming 2019 Summer for Storage Authority Franchise Owners

 The Steps to Storage Authority Mulberry FL Grand Opening.

Recent Storage Authority News Letters

June 2019-Important things your team/vendors will not always tell you!

May 2019 –Proven Checklist, Are You Ready To Develop Your First Self-Storage?

April 2019 -$2,500 Storage Authority Referral Fee +10 Opening Tips

Storage Authority Video of the Month

Storage Authority Franchising Development Series

Ready to get ahead with the two best number one Self Storage Development and Marketing books?
Check out www.SelfStorageMarketing101.com

 

Share
Tweet
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Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

June 2019-Important things your team/vendors will not always tell you!

 

 

 

June 2019 Newsletter

Storage Authority® News

Franchise owners 4 Paws Development LLC design plans for their facility just outside of Tampa are just about done and will be starting construction this summer.  Above is a sneak preview of the facility.

We have just added a new Photo Gallery to our web site.  Check it out!  Storage Authority Photo Gallery

_____________________________________

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, obtaining approvals, financing and building a premier self-storage facility.

Learn more at www.StorageAuhorityFranchise.com 
Or email or call Garrett Byrd (Garrett@StorageAuthority.comor Direct 941-928-1354)

Nine important things your team/vendors will not always tell you. 

CONTRACTORS: 

An AIA contract should be used as it is the industry standard but it will require a multi-page addendum with a large host of items for clarification and to better protect you from unnecessary cost overruns and other problems.

2  TOWN OFFICIALS/REGULATORY APPROVALS:

Some town employees, elected officials, town planners, and engineers may give your project the nod one way or another before it is in front of the regulatory commissions for approval. Sure, it is best to have the town staff on your side. BUT! Beware: the votes that count are the regulatory commissioners’ votes

3  REAL ESTATE AGENTS

They are not engineers, zoning experts, development experts or self-storage experts. Their statement that the parcel is suitable for self-storage should be considered just the starting point of your due diligence. They will not be held accountable in any way if the property is not suitable for your needs. You, along with your experts, need to do your own due diligence. Also, you do not have to meet any minimum offer price suggested by the agents.

4  EMPLOYEES:

When they tell you they know better than you or the manual, after six months of managing your facility, they are wrong.

Employees will tell you:

  1. They do not need to follow the rental script because they are better if they wing it. Wrong!

  2. It is better not to rent on the phone. Wrong!

  3. Marketing is a waste of time. Wrong!

If they do not follow the standard operating procedures starting day one and every day after, your facility will go downhill until they are replaced.

5  SELF STORAGE BUILDING MANUFACTURERS:

Their conceptual site plans often do not take into consideration all the land features and zoning regulations.  A trustworthy manufacturer will tell you their plans are just a starting point and that you need to get a detailed site plan by a local engineer and Architect that is familiar with the local zoning regulations, building codes and has more details about the land and unit mix requirements.

6  WEBSITE DESIGNERS:

“I have not designed a self-storage website but I designed hundreds of great sites and can make you a great self-storage website.” Wrong!

The use of the internet grows every year.  A vast majority of self-storage business comes from the internet.  Your website has to be functional for the user, including potential clients, existing clients, your manager, Google, 3-mile geo populations, and more.

YOUR JOB:

It is your job to coach, educate and teach your employees.  It is your job to get the phone to ring and get prospects to stop by your self-storage facility. It is your manager’s job to market the facility, keep the facility in tip-top shape, provide over the top service, and rent at premium prices. http://www.storageauthorityfranchise.com/ helps make sure everyone’s job is done better for more profits.

8  SELLING & MARKETING PLATFORMS:

Sales and marketing are going to make your facility stand out and make oversized profitsThrowing money into sales and marketing is not the solution. It needs to be the company mantra and philosophy.  Over the top service, being an expert, overcoming concerns, understanding what today’s internet customers want, guerilla marketing, and providing that just feels right feeling is the future of success.  You are going to need help unless you personally are willing to work 10 – 15 hours a week on sales & marketing.

9  BANKS: 

Some banks require a Debt Service Coverage Ratio (DSCR) of 1.25 or even 1.35 before they convert your construction loan to a permanent loan.  This might be a possible goal for some commercial real estate developments to meet because they have clients signed to rent the majority of the space upon completion of construction. Typically, self-storage will not meet a DSCR of 1.25 until you are over 70% rented.  If you do not meet this ratio in their required time frame, they can and will ask for you to repay the loan immediately or provide significant additional money to reduce the amount borrowed so you meet the required DSCR.

Storage Authority Vendor Updates

Radius Plus continues to update its platform.  Now it even provides banking information, and information in charts and graphs to easily understand trends and other self-storage information.

And now they even provide articles on the latest self-storage important to self-storage owners.  Here is a link to my article on their site on How to develop your first self-storage with only  $500K cash equity

https://www.radiusplus.com/post/how-to-develop-your-first-self-storage-facility-with-only-500k-cash-equity

And while you’re there take a demo of the site. If you are looking for land this is one site you want to use!

Vendors don’t forget we pay you a $2,500 referral fee for each lead you provide that becomes a Franchise.  Call Garrett for detail: 941-928-1354 

Things we love to do besides self-storage.

GP and I love to grow gardens of all kinds. We make them part of our life where ever we go.  At our self storages, at the fishing cottage, at our home.  For me, it is so relaxing and I enjoy watching them bloom day after day!  Clockwise: 1) One of five flower gardens at home.  2) An award-winning garden at GP’s self-storage we planted.  3) GP Sunflower crop from last year. (We Just planted 4 packages of sunflowers last month)  4) My latest hillside garden in progress at our fishing cottage.

What would you do with more time & money?


Whats holding you back?  You Can do it!  You deserve it!

____________________________________________________

          ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

How to Develop Your First Self-Storage With Only $500K Cash Equity and Make an Extra Six-Figure Income

.Smart Connected Facilities = High Touch, High Technology

 Recent Storage Authority News Letters

May 2019 –Proven Checklist, Are You Ready To Develop Your First Self-Storage?

April 2019 -$2,500 Storage Authority Referral Fee +10 Opening Tips

March 2019-Houston We Have Lift Off!

Storage Authority Video of the Month

Storage Authority Drone Video

 

Ready to get ahead with the two best number one Self Storage Development and Marketing books?

Check out www.SelfStorageMarketing101.com

 

Share
Tweet
Forward

Please share!      We Love Referrals.

Storage Authority


677 N Washington Blvd.

Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com

1-941-928-1354

Booming 2019 Summer for Storage Authority Franchise Owners

Betty, our newest Storage Authority Franchise owner signed up yesterday and has already hit the ground running fast!    Step 1 build a team and find land.

IMG_1331

 

Storage Authority Millstone NJ has started construction of phase 1. Phase 1 is 3 buildings consisting of 30,000 sf of climate and non climate control units.

Block wall

 

 

2 front shot

Storage Authority Mulberry FL 70,000 sf facility is open in and renting up swiftly!

 

image0000001

Storage Authority Walters Road Houston opened Phase 1 the last week of March and is already looking forward to starting phase 2 later this year.

#5 4 paws rendering copy

Storage Authority Land of Lakes FL is slated to start construction this summer.

 

Check out more facility pictures at our Storage Authority Gallery: https://www.storageauthorityfranchise.com/gallery.php

 

If you would like to get a copy of the Steps to Awarding a Storage Authority Franchise, email Garrett at Garrett@StorageAuthority.com or give him a call at 941-928-1354