Let the experts help you find Land. Storage Authority & Morrow HillOur goal is to have you looking at land choices within 30 days of becoming a Franchisee. It takes most people longer than 30 days to find a broker and another 30 days for us to educate them on self-storage land requirements. And then they are often just passing along LoopNet sites.
To make sure this is not your plan we are excited to introduce our national land brokers Morrow Hill.
We start by understanding you, your goals and your finances. Unfortunately, most people and brokers start by looking on Loopnet. Big mistake, as LoopNet is where we find about 10% of our self-storage sites. If that’s your plan or your brokers plan it could take you several months if not longer to find the right parcel of land for you.
Next, we provided 30 minute driving maps from your home or from the center of where you want your facility. This map will also show the existing self-storage facilities and the area road network. An areal view will also help you understand the population density. From this, you can start to understand the existing self-storage density along with changes to the population density.
We then typically choose the center of the area you want to find land in and draw a 1 & 3-mile radius. This, in turn, allows you to understand the general size of the competition impact area.
As a side note, many people look at the above map of Sarasota FL Area or their hometown and think all the good places are gone. I have to laugh because many great successful self-storage will be built this Sarasota FL area in the next couple of years. Until you compare the population density to the existing square footage of self-storage you can not generalize. Here is the same 30 minute driving time map for Houston TX. See a much higher density of self-storage? And we have a new Storage Authority Franchisee just about to start construction in Houston Jan 2018. And Expect we will have many new facilities in Houston in the next five years
The next step is choosing a broker and educating them on self-storage. This can take time. The Storage Authority Dynamic Ease Development Series has multiple sections to help you and your brokers find land. And of course, we are there every step of the way as well. I hate to say it but many of our franchisees have told us they often do not even get callbacks from agents for days.
To reduce the time to find land we have added Morrow Hill as our preferred national brokers. They understand Franchisees, Storage Authority and know how to find land.
If you have a great commercial land broker that’s great just make sure they have the Storage Authority land requirements and worksheets from our Dynamic Ease Development Series and have the expertise to use all the tools required to find land fast. One of the many questions I would ask is, excluding LoopNet how would you help us land?
The second pitfall in finding land is understanding if you need 5 acres of land, that any 5-acre parcel may not meet your needs for so many reasons and takes substantial investigation. This is because there are so many things that can reduce the usable area including wetlands, flood planes, easements, deed restrictions, utilities, zoning, stormwater detention, endangered species, topography, and even neighbors. And of course, the 3-mile population density and amount of existing self-storage in 3 miles, traffic counts, visibility, access, pricing are critical to the decision making process. As a civil engineer and site plan designer for 30 years, I learned site development in the trenches and I am ready to share them with you and your team. Of course in many respects, I am a part of the Morrow Hill team because we are always sharing our ideas on land and we will continue to learn together.
If you have questions about Storage Authority Franchising or finding land for your next self-storage project give us a call.
Marc Goodin 860-830-6764