Target Markets for Self Storage
By Garrett Byrd
Below is a list of self storage target markets where you want to consistently cross market with and bring awareness to your services and brand. Start by setting up your calendar and reaching out to your target market with a visit at least every 90 days, you can call and email as well but the face to face visit is the most impactful. The key is staying consistent and making it part of your, daily, weekly, and monthly routine. If you want to be the home town self storage, you must make an impact in your three-mile radius. When you are helping, your local business grow their business your facility will fill up exponentially with referrals. With Storage Authority, we have the systems and we will show you how it’s done.
Moving Companies, Truck Rentals (that don’t provide self storage) & Senior Move Managers –
Co-operative marketing and referral partnerships opportunities
Real Estate – Realtors / tittle companies / mortgage/ Home Inspectors / Staging / Designers
Great for cross marketing
Apartments / Condo HOA’s –
For their move in Packages – Self Storage Rack Cards with coupon for move in packets, helps leasing consultants overcome objection of downsizing to apartment.
Senior Communities – 55+ Mobile Homes / Assisted Living & Independent Living
Do they do move in Packages? Resource Center?
Senior Care Providers – like home health care services. Cluttered homes are a safety hazard and they can recommend storage is they don’t want to part with the items.
Child Centers – Day care /After School/ Recreational like: ballet, karate, sports: – Families need storage
Restoration Companies/Disaster/Construction Companies – Emergency cleanup and store items able to salvage while home is being restored.
Pharmaceutical Reps—They will target climate control units that is central their distribution location, that will receive packages for them and store their sample drug inventory, marketing materials and literatures
Insurance Companies –
Auto/Boat/RV – (their clients may need a place to store these)
Homeowners – Buying/Selling – they call their insurance provider – may need temp storage or downsizing
Bankers and Attorneys—They are a perfect source for referrals and often need your self storage services for time sensitive record keeping complying with their industry regulations.
Schools – Public & Private / Elementary – High – Families & Faculty need storage
What marketing opportunities with local school to participate in
Teachers – Teacher Lockers to store supplies during the summer and keep home clutter free
Colleges – Focus April & August – Student Flyer – Students use storage between summer semesters. Lockers during school year to keep personal items locked up.
Funeral Homes/ Crematoriums
– Families need quick storage to clear out house for sale, time to grieve and then go through stuff and decide keep or give away.
Local Businesses / Restaurants / Dr. Offices / Retail / Thrift Stores – store extra inventory, business records, catering supplies
Laundromat, pizza places, etc. Look to see if they community boards, place to put our display – Get lots of traffic.
Home based businesses – HVAC/Sales/Accountants/etc. – We accept package and deliveries, store inventory, equipment, business records,
Storage Authority Franchising is about owning your own hometown self storage business. And having the professional systems and knowledge to assist and guide you. We like to say You are in business for yourself but not by yourself. If you are thinking about self storage you owe it to yourself to contact Garrett Byrd at 941-928-1354 or Garrett@StorageAuthority.com to learn more about the Storage Authority Franchise opportunity.